The grocery delivery market exploded during the pandemic and continues strong growth. This guide covers everything you need to build a successful grocery delivery application.
Market Overview
Key Statistics:
- Global online grocery market: $285 billion (2024)
- Expected growth: 25.3% CAGR through 2030
- 70% of consumers have used grocery delivery
- Average order value: $95-120
Top Players:
- Instacart (US market leader)
- Walmart Grocery
- Amazon Fresh
- DoorDash (grocery)
- Shipt (Target-owned)
- Gorillas/Getir (quick commerce)
Types of Grocery Apps
1. Marketplace Model (Instacart)
- Multiple store partners
- Personal shoppers
- Wide selection
- Higher fees
2. Retailer-Owned (Walmart, Kroger)
- Single retailer
- Store inventory
- Lower margins
- Brand loyalty
3. Quick Commerce (Gorillas, Getir)
- Dark stores
- 10-30 min delivery
- Limited SKUs
- Urban focused
4. Subscription Model (Misfits Market)
- Weekly/monthly boxes
- Curated selection
- Recurring revenue
- Lower logistics complexity
Essential Features
Core Features (MVP)
Customer App
├── User registration/login
├── Store/Location selection
├── Product browsing by category
├── Search with autocomplete
├── Product details (images, nutrition)
├── Shopping cart
├── Delivery time slots
├── Address management
├── Payment processing
├── Order tracking
├── Order history
├── Ratings & reviews
└── Customer support
Shopper App
├── Order assignment
├── Store navigation
├── Product scanning
├── Item substitutions
├── Customer chat
├── Batch shopping (multiple orders)
├── Delivery navigation
├── Proof of delivery
├── Earnings tracking
└── Schedule management
Admin Panel
├── Store management
├── Product catalog
├── Inventory sync
├── Pricing management
├── Shopper management
├── Order management
├── Delivery zones
├── Promotions/Coupons
├── Analytics & reports
└── Customer support tools
Advanced Features
Smart Shopping
├── AI-powered recommendations
├── Shopping list import (photo)
├── Recipe integration
├── Reorder favorites
├── Personalized deals
├── Voice search
└── Dietary filters (vegan, gluten-free)
Inventory Management
├── Real-time stock sync
├── Automatic substitutions
├── Out-of-stock alerts
├── Expiry date tracking
├── Demand forecasting
└── Multi-warehouse support
Delivery Optimization
├── Route optimization
├── Batch order grouping
├── Time slot management
├── Express delivery option
├── Contactless delivery
├── Scheduled recurring orders
└── Real-time ETA updates
Loyalty & Engagement
├── Points/Rewards program
├── Referral program
├── Membership tiers
├── Digital coupons
├── Personalized offers
└── Gamification
Operations
├── Dark store management
├── Temperature monitoring
├── Quality control checks
├── Returns processing
├── Driver assignment AI
└── Capacity planning
Technical Architecture
System Architecture
┌─────────────────────────────────────────────────────────┐
│ Mobile Apps │
│ (Customer App / Shopper App) │
└─────────────────────────┬───────────────────────────────┘
│
┌─────────────────────────▼───────────────────────────────┐
│ API Gateway │
│ (Kong / AWS API Gateway) │
└─────────────────────────┬───────────────────────────────┘
│
┌─────────────────────┼─────────────────────────────┐
│ │ │
┌───▼───┐ ┌────▼────┐ ┌─────▼─────┐
│Catalog │ │ Order │ │ Delivery │
│Service │ │ Service │ │ Service │
└───┬───┘ └────┬────┘ └─────┬─────┘
│ │ │
┌───▼────────┐ ┌─────▼─────┐ ┌──────▼──────┐
│Elasticsearch│ │ PostgreSQL│ │ Redis │
│ (Search) │ │ │ │ (Real-time) │
└────────────┘ └───────────┘ └─────────────┘
External Integrations:
├── Store POS Systems
├── Inventory Management (SAP, Oracle)
├── Payment Gateway (Stripe)
├── Maps API (Google Maps)
├── SMS/Push (Twilio, Firebase)
└── Analytics (Mixpanel, Amplitude)
Tech Stack
Mobile Apps:
Framework: React Native / Flutter
State: Redux Toolkit / Riverpod
Maps: Google Maps SDK
Payments: Stripe SDK
Push: Firebase Cloud Messaging
Analytics: Mixpanel
Barcode: ML Kit / ZXing
Backend:
Runtime: Node.js / Python / Go
Framework: NestJS / FastAPI / Gin
Database: PostgreSQL + MongoDB
Cache: Redis
Queue: Bull / RabbitMQ
Search: Elasticsearch
Storage: AWS S3
CDN: CloudFront
Database Schema
Products Table
CREATE TABLE products (
id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
store_id UUID REFERENCES stores(id),
-- Basic info
name VARCHAR(200) NOT NULL,
description TEXT,
brand VARCHAR(100),
category_id UUID REFERENCES categories(id),
-- Identifiers
sku VARCHAR(50),
barcode VARCHAR(50),
-- Pricing
price DECIMAL(10, 2) NOT NULL,
sale_price DECIMAL(10, 2),
unit VARCHAR(20), -- each, lb, oz, kg
price_per_unit DECIMAL(10, 2),
-- Inventory
in_stock BOOLEAN DEFAULT true,
stock_quantity INT,
low_stock_threshold INT DEFAULT 10,
-- Details
weight DECIMAL(10, 3),
dimensions JSONB,
nutrition_info JSONB,
ingredients TEXT,
allergens TEXT[],
-- Media
images JSONB, -- array of image URLs
thumbnail VARCHAR(500),
-- Attributes
is_organic BOOLEAN DEFAULT false,
is_vegan BOOLEAN DEFAULT false,
is_gluten_free BOOLEAN DEFAULT false,
-- Search
search_vector TSVECTOR,
status VARCHAR(20) DEFAULT 'active',
created_at TIMESTAMP DEFAULT NOW(),
updated_at TIMESTAMP DEFAULT NOW()
);
-- Indexes
CREATE INDEX idx_products_store ON products(store_id);
CREATE INDEX idx_products_category ON products(category_id);
CREATE INDEX idx_products_barcode ON products(barcode);
CREATE INDEX idx_products_search ON products USING GIN(search_vector);
CREATE INDEX idx_products_price ON products(price);
Orders Table
CREATE TABLE orders (
id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
order_number VARCHAR(20) UNIQUE,
-- Participants
customer_id UUID REFERENCES users(id),
store_id UUID REFERENCES stores(id),
shopper_id UUID REFERENCES shoppers(id),
-- Delivery
delivery_address JSONB NOT NULL,
delivery_instructions TEXT,
delivery_slot_start TIMESTAMP,
delivery_slot_end TIMESTAMP,
delivery_type VARCHAR(20), -- standard, express, scheduled
-- Status
status VARCHAR(30) DEFAULT 'pending',
-- pending, confirmed, shopping, ready_for_delivery,
-- out_for_delivery, delivered, cancelled
-- Pricing
subtotal DECIMAL(10, 2),
delivery_fee DECIMAL(10, 2),
service_fee DECIMAL(10, 2),
tip DECIMAL(10, 2) DEFAULT 0,
discount DECIMAL(10, 2) DEFAULT 0,
tax DECIMAL(10, 2),
total DECIMAL(10, 2),
-- Payment
payment_method VARCHAR(50),
payment_status VARCHAR(20),
payment_intent_id VARCHAR(255),
-- Tracking
shopper_accepted_at TIMESTAMP,
shopping_started_at TIMESTAMP,
shopping_completed_at TIMESTAMP,
picked_up_at TIMESTAMP,
delivered_at TIMESTAMP,
-- Substitutions
allow_substitutions BOOLEAN DEFAULT true,
substitution_preference VARCHAR(20), -- best_match, contact_me, refund
-- Proof
delivery_photo VARCHAR(500),
signature TEXT,
created_at TIMESTAMP DEFAULT NOW(),
updated_at TIMESTAMP DEFAULT NOW()
);
Order Items Table
CREATE TABLE order_items (
id UUID PRIMARY KEY DEFAULT gen_random_uuid(),
order_id UUID REFERENCES orders(id),
product_id UUID REFERENCES products(id),
-- Quantity
quantity INT NOT NULL,
unit VARCHAR(20),
-- Pricing at time of order
unit_price DECIMAL(10, 2),
total_price DECIMAL(10, 2),
-- Status
status VARCHAR(20) DEFAULT 'pending',
-- pending, found, substituted, not_found, refunded
-- Substitution
substituted_product_id UUID REFERENCES products(id),
substitution_approved BOOLEAN,
-- Shopping
scanned_at TIMESTAMP,
scanned_barcode VARCHAR(50),
notes TEXT,
created_at TIMESTAMP DEFAULT NOW()
);
Product Search Implementation
// Elasticsearch product mapping
const productMapping = {
properties: {
name: {
type: 'text',
analyzer: 'standard',
fields: {
keyword: { type: 'keyword' },
autocomplete: {
type: 'text',
analyzer: 'autocomplete'
}
}
},
description: { type: 'text' },
brand: { type: 'keyword' },
category: { type: 'keyword' },
price: { type: 'float' },
in_stock: { type: 'boolean' },
is_organic: { type: 'boolean' },
is_vegan: { type: 'boolean' },
allergens: { type: 'keyword' },
store_id: { type: 'keyword' }
}
};
// Search with filters
const searchProducts = async (query, filters) => {
const must = [
{ term: { store_id: filters.storeId } },
{ term: { in_stock: true } }
];
if (query) {
must.push({
multi_match: {
query,
fields: ['name^3', 'brand^2', 'description'],
fuzziness: 'AUTO'
}
});
}
const filter = [];
if (filters.category) {
filter.push({ term: { category: filters.category } });
}
if (filters.isOrganic) {
filter.push({ term: { is_organic: true } });
}
if (filters.priceRange) {
filter.push({
range: {
price: {
gte: filters.priceRange.min,
lte: filters.priceRange.max
}
}
});
}
if (filters.excludeAllergens?.length) {
filter.push({
bool: {
must_not: filters.excludeAllergens.map(allergen => ({
term: { allergens: allergen }
}))
}
});
}
return elasticsearch.search({
index: 'products',
body: {
query: { bool: { must, filter } },
sort: [
{ _score: 'desc' },
{ price: filters.sortByPrice || 'asc' }
],
size: 50
}
});
};
Delivery Slot Management
class DeliverySlotManager {
constructor(storeId) {
this.storeId = storeId;
this.slotDuration = 60; // minutes
this.maxOrdersPerSlot = 10;
}
async getAvailableSlots(date, deliveryZone) {
const storeHours = await this.getStoreHours(date);
const slots = [];
let currentTime = storeHours.open;
const endTime = storeHours.close;
while (currentTime < endTime) {
const slotEnd = this.addMinutes(currentTime, this.slotDuration);
const bookedCount = await db.query(`
SELECT COUNT(*) FROM orders
WHERE store_id = $1
AND delivery_slot_start = $2
AND status NOT IN ('cancelled', 'delivered')
`, [this.storeId, currentTime]);
const available = bookedCount < this.maxOrdersPerSlot;
const deliveryFee = this.calculateDeliveryFee(currentTime, deliveryZone);
slots.push({
start: currentTime,
end: slotEnd,
available,
remainingCapacity: this.maxOrdersPerSlot - bookedCount,
deliveryFee,
isExpressAvailable: this.isExpressAvailable(currentTime)
});
currentTime = slotEnd;
}
return slots;
}
calculateDeliveryFee(slotTime, zone) {
let baseFee = zone.baseFee;
// Peak hour surcharge (5-8 PM)
const hour = slotTime.getHours();
if (hour >= 17 && hour <= 20) {
baseFee += 2.99;
}
return baseFee;
}
isExpressAvailable(slotTime) {
// Express only available during daytime
const hour = slotTime.getHours();
return hour >= 9 && hour <= 21;
}
}
Shopping Flow (Shopper App)
class ShoppingSession {
constructor(orderId, shopperId) {
this.orderId = orderId;
this.shopperId = shopperId;
}
async startShopping() {
await db.orders.update(this.orderId, {
status: 'shopping',
shopping_started_at: new Date()
});
// Notify customer
await notifications.send(order.customer_id, {
type: 'shopping_started',
message: 'Your shopper has started shopping!'
});
}
async scanItem(barcode) {
const orderItem = await db.orderItems.findOne({
order_id: this.orderId,
product: { barcode }
});
if (!orderItem) {
return { found: false, message: 'Item not in order' };
}
await db.orderItems.update(orderItem.id, {
status: 'found',
scanned_at: new Date(),
scanned_barcode: barcode
});
return { found: true, item: orderItem };
}
async requestSubstitution(itemId, substituteProductId, reason) {
const order = await db.orders.findById(this.orderId);
if (order.substitution_preference === 'contact_me') {
// Send to customer for approval
await db.orderItems.update(itemId, {
status: 'pending_substitution',
substituted_product_id: substituteProductId
});
await notifications.send(order.customer_id, {
type: 'substitution_request',
itemId,
substituteProductId,
reason
});
} else if (order.substitution_preference === 'best_match') {
// Auto-approve
await db.orderItems.update(itemId, {
status: 'substituted',
substituted_product_id: substituteProductId,
substitution_approved: true
});
} else {
// Refund
await db.orderItems.update(itemId, {
status: 'refunded'
});
}
}
async completeShopping() {
const items = await db.orderItems.findByOrder(this.orderId);
const allFound = items.every(i =>
['found', 'substituted', 'refunded'].includes(i.status)
);
if (!allFound) {
throw new Error('Not all items processed');
}
await db.orders.update(this.orderId, {
status: 'ready_for_delivery',
shopping_completed_at: new Date()
});
// Recalculate total with substitutions/refunds
await this.recalculateOrderTotal();
}
}
Monetization Strategies
Revenue Streams
1. Delivery Fees: $3.99 - $9.99 per order
2. Service Fees: 5-10% of order value
3. Membership: $9.99/month for free delivery
4. Markup on products: 10-15%
5. Advertising: Promoted products, banner ads
6. Data & insights: Retail analytics
Membership Model
| Feature | Free | Premium ($9.99/mo) |
|---|---|---|
| Delivery fee | $5.99+ | Free (orders $35+) |
| Service fee | 5% | Reduced 3% |
| Express delivery | $3.99 extra | Free |
| Exclusive deals | No | Yes |
| Priority support | No | Yes |
| Family accounts | No | Up to 5 |
Development Cost Breakdown
MVP Grocery App
Design: $12,000 - $20,000
├── Customer app UI/UX
├── Shopper app UI/UX
├── Admin dashboard
└── Brand identity
Development: $60,000 - $100,000
├── Customer mobile app
├── Shopper mobile app
├── Product catalog system
├── Order management
├── Real-time tracking
├── Payment integration
├── Admin panel
└── iOS + Android
Backend: $25,000 - $40,000
├── API development
├── Search engine setup
├── Inventory sync system
├── Delivery slot management
├── Notification system
└── Cloud infrastructure
Third-Party: $5,000 - $10,000
├── Maps API
├── Payment gateway
├── SMS/Push services
├── Cloud hosting
└── CDN for images
TOTAL MVP: $102,000 - $170,000
Timeline: 5-7 months
Full Platform
TOTAL: $250,000 - $450,000
Timeline: 10-16 months
Includes:
├── AI recommendations
├── Multi-store support
├── Loyalty program
├── Advanced analytics
├── POS integrations
├── Inventory management
├── Marketing automation
├── B2B ordering
└── White-label solution
Launch Checklist
Pre-Launch
- Store partnerships secured
- Product catalog populated
- Shoppers recruited & trained
- Delivery zones configured
- Payment processing tested
- Inventory sync working
Operations
- Customer support ready
- Shopper support ready
- Quality control process
- Substitution guidelines
- Refund policies defined
Marketing
- Launch promotions ready
- Referral program active
- Social media presence
- Local PR/marketing
Conclusion
Building a grocery delivery app requires handling complex inventory, real-time operations, and logistics. Start with a single store or small geographic area, perfect the experience, then scale.
Ready to build your grocery platform? Contact Hevcode for expert grocery app development. We have experience with e-commerce, real-time tracking, and inventory systems.