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Cartwise

WooCommerce Analytics & Cart Recovery Plugin

2025
6 weeks
Full Stack Development

Project Overview

A custom WordPress plugin for WooCommerce that recovers abandoned carts and surfaces store analytics directly inside wp-admin, with automated recovery emails and a clear revenue picture.

The Problem

WooCommerce stores lose a large share of revenue to abandoned carts, and the default admin gives almost no visibility into it. Generic plugins bloat the site, clash with wp-admin, and rarely show whether recovery is actually working.

Our Solution

Cartwise adds a native wp-admin plugin page that tracks abandoned carts, triggers automated recovery emails, and reports recovered revenue, recovery rate, and funnel drop-off. Built the WordPress way with the WooCommerce and REST APIs so it feels like part of the store.

Target Users

Who benefits from this solution

WooCommerce store owners
WordPress e-commerce sites
Marketers running recovery campaigns
Agencies managing client stores
Merchants reducing cart abandonment

Key Features

Powerful capabilities that make a difference

Native wp-admin plugin interface
Abandoned cart tracking
Automated recovery email sequences
Recovered-revenue and recovery-rate analytics
Cart funnel and drop-off view
WooCommerce and REST API integration
Customer masking and privacy handling
Configurable triggers and timing

Platform Screenshots

Explore the user interface and experience

Cartwise WooCommerce Analytics & Cart Recovery Plugin - Web platform screenshot 1 - PHP, WordPress development

Technology Stack

Tools and technologies we used

PHPWordPressWooCommerceREST APIMySQLJavaScript

Our Responsibilities

From concept to delivery

1WordPress plugin architecture and hooks
2WooCommerce data integration
3Abandoned-cart detection and email automation
4wp-admin analytics UI
5REST API endpoints
6Performance and compatibility hardening

Project Outcome

The impact and results delivered

Cartwise gives WooCommerce merchants back the revenue they were quietly losing. Recovery runs automatically, and the admin dashboard finally makes cart abandonment visible and measurable inside WordPress.

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